Shoshana Zuboff

How Much Does Happiness Cost?

A few free pleasures remain — watching the sky, sharing a moment with someone you love. But these have become the exception. Almost everything carries a price now, down to the simulacrum of pleasure itself. And digital consumption, transactional by nature, only accelerates the erasure of what little is left.

How Much for Your Brain?

We are outsourcing to AI what should remain the last human domain, building responses, imagining, reasoning. The bill is mounting. And in the meantime, your brain is training the companies you pay.